This project is a reimagining of Julius' e-store. Their current web doesn't do the brand justice as it does not convey the brand's minimalist and artsy aesthetic, and, most importantly, it has confusing navigation categories and non-working filters. I tried to fix its weakest points as well as translate the brand's feel in my redesign.
— User Experience (High and Low fidelity Wireframes)
— User Interface & Visual Style
— Interaction Design