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Julius / Minimal redesign concept for a clothing brand

This project is a reimagining of Julius' e-store. Their current web doesn't do the brand justice as it does not convey the brand's minimalist and artsy aesthetic, and, most importantly, it has confusing navigation categories and non-working filters. I tried to fix its weakest points as well as translate the brand's feel in my redesign.

My Role

— User Experience (High and Low fidelity Wireframes)

— User Interface & Visual Style

— Interaction Design

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